Marketing management 120 : This module provides an overview of the fundamentals of marketing by considering the exchange process, customer value, marketing research and the development of a marketing plan. It also addresses the marketing mix elements with specific focus on the seven service marketing elements namely the service product, physical evidence, people, process, distribution, pricing and integrated marketing communication.
This module is theory based, it's not too difficult, just a lot of content that needs to be precisely remembered and applied accordingly. Make sure to know the necessary steps, theory, etc.
BEM120 Notes + Definition
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